Each font in the LA28 type family is designed for a different purpose. The last time Los Angeles hosted the Olympic Games, ...
When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a ...
And how can brands pick the right font for them?
Typography is complicated. Letters are easy enough—we learn the alphabet as children and then cease to consciously notice them as time goes on—but typography, the art of crafting the written language, ...
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When Thomas Rickner decided he wanted to be a type designer after a lecture on the history of Baskerville at the Rochester Institute of Technology in the mid-1980s, his typography professor had some ...
No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...
In today’s digital world, most words we read reach us via computer, television or smartphone. Even hardcover books are designed with the help of digital technology. Typographers have meticulously ...
There is a version of this story that writes itself. Consider how AI tools have shaken up the creative process, streamlining repetitive and mundane tasks, accelerating production timelines, and ...
The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s ...