The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’ Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok.

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

Google confirmed on its earnings call that it is working on different ad formats for its generative AI-powered search experience — Google shared some ideas earlier this year and the mention in the ...

With less than a week before this year’s Super Bowl, many advertisers are already armpit-deep into their big game strategy. Brands have dropped teasers, trailers, and even full ads in anticipation of ...