Why do we tip—even when we know we’ll never see the server again? New research suggests it’s not just about rewarding good service, but about social pressure. Some people tip out of genuine ...
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Americans fight back against growing 'guilt tipping' pressure at digital checkout screens
Consumers are spending 38% less on excessive or "guilt tipping" in 2025 compared to a year earlier, as rising living costs force them to scale back, new research shows. The term "guilt tipping" was ...
Ever feel uncomfortable when a payment screen asks for a tip? We sure have. As tipping prompts become more widespread, more consumers are feeling uneasy or frustrated, but not always sure why. Our ...
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