Target’s creative agency, Mythology, and Ibra Ake from London-based production company, Somesuch, partnered to create the campaign, which draws inspiration from user-generated content Target customers post on social media. The company is mentioned over ...

Target has given Santa a hot seasonal makeover. The store kicked off its holiday campaign on November 17 with a new team member. "Kris from Target" was introduced to customers as a charming worker from the North Pole who is ready to deck the halls.

Target’s (TGT) efforts to boost holiday sales through an aggressive digital advertising campaign have yielded only modest gains, highlighting the retailer’s ongoing struggles to regain market share. The Minneapolis-based chain increased its online ad ...