Mattel Inc.’s third-quarter profit jumped 6% as Barbie sales and early shipments of TMX Elmo help fuel a turnaround at the world’s largest toy manufacturer. The El Segundo, Calif., toy manufacturer ...

In 1996, Tyco launched a toy called the Tickle Me Elmo that cost a mere $30 (£15). If you're not familiar with it then check it out on Wikipedia. It was so popular that parents attacked a Wal-Mart ...

Elmo, that giggly red monster who stars in a show within a show during "Sesame Street," was an instant hit upon release in September for the Christmas-driven toy season. Others may emerge, but brisk ...

That the evil TMX Elmo, insanity-inducing gift of last christmas, won the "Overall Toy of the Year" award at the Toy Industry Association's annual award show in N.Y. (Apparently scheduled to hit town ...

Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne says ...

Meet TMX Elmo, or, for those less versed in the world of the next "It" toy, Tickle Me Extreme or -- depending on who you ask -- Roman numeral 10, honoring the fuzzy little guy's entrance into the ...

Barbie sales and early shipments of TMX Elmo helped fuel a 6.1% rise in third-quarter profit at toy maker Mattel Inc. The latest results indicate favorable business as the El Segundo, Calif., company, ...

I ask you: is there anything more terrifying than Elmo? My 4 year old cousin has no fewer than three Elmos that do nothing but sing, dance, and plot world domination . The latest Elmo toy to make your ...