MARCELO WHITE GRIMACED with familiar annoyance outside his home last week as he bent to pick up a rain-soaked pile of supermarket flyers and restaurant circulars. Wrapped in clear plastic bags and ...

Among Trader Joe's assets is its advertising vehicle, the monthly Fearless Flyer magazine, which features a combination of special buys and unique items in a format that differs from typical price-and ...

Jim Dandy reads the grocery store flyers every week. It’s a habit the 79-year-old retiree picked up in childhood and continued while raising three children during law school. “I learned the importance ...

Brent Barr has a wistful affection for the weekend tradition of flyer browsing. Every Saturday morning, he and his wife gather at the breakfast table to rifle through a stack of newsprint ads from the ...

Unhealthy food dominated the weekly grocery store flyers. As much as two thirds of the space was taken up by less healthy foods according to a study from the University of Gothenburg. The advertising ...