Jordan described the new baggage policy as part of a broader transformation ... When asked about whether the changes reward frequent customers and potentially leave out those who don't fly Southwest as much, Jordan said the airline is "not abandoning ...

Southwest Airlines (LUV) stock edged 1.1% lower in early premarket trading on Thursday after the carrier’s quarterly earnings missed Wall Street’s expectations. On an adjusted basis, the airline reported earnings of $0.

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues from checked bags.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

The changes are part of a three-year plan titled "Southwest. Even Better" that was unveiled in September 2024. That plan includes new premium seating options on Southwest planes and the addition of red-eye flights, and it was where the end of the airline’s open seating policy was initially announced.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.