A blind taste test and some food science suggest the answer is more complicated than you think. People often say soda tastes better from a glass bottle—but when you remove visual and tactile cues, the ...

In its latest attention-grabbing marketing stunt, Liquid Death gives prebiotic soda brands some shit about all that fiber. The brand launched the “Toilet Taste Test” campaign to promote its line of ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Pop. Fizz. Ahhh. We all love that refreshing sound of bubbles in a ...

People often say soda tastes better from a glass bottle—but when you remove visual and tactile cues, the difference largely disappears. While glass is technically better at preserving carbonation over ...