Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

The 2016 TikTok trend is taking over social media. Here's what it teaches small businesses about the power of using nostalgia ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Social media has become a key connective tool, with ...

Social media marketing has become one of the most valuable tools in the modern real estate agent’s tool kit. Just ask the 39% of active agents who rank social media as the top technology for ...

A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...

Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

If you live in Australia, you’ve probably heard the headlines about kids being locked out of Instagram, TikTok and Snapchat.

Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth ...

Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.