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The latest iteration of what’s billed as America’s longest-running PSA shows the iconic bear guiding viewers through years of wildfire prevention tips. Over the past 80 years, Smokey Bear’s iconic ...

Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...

Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the longest ...