Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...

Step aside Smokey Bear. There’s a new mascot for fire safety in town. Since 1944, Smokey Bear has been a reminder that “only you can prevent wildfires.” Clad in blue jeans and a ranger hat, Smokey has ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the longest ...

The latest iteration of what’s billed as America’s longest-running PSA shows the iconic bear guiding viewers through years of wildfire prevention tips. Over the past 80 years, Smokey Bear’s iconic ...

So, it's Smokey Bear's 80th birthday on Aug. 9, which is a really long time to be preventing wildfires. David Pollack / Corbis via Getty Images But I actually learned recently that Smokey isn't a ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message. Smokey Bear turns 80 this year. Did he help prevent forest ...