The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters and ...

Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the longest ...

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

August 9 is a special anniversary. It marks Smokey Bear's 80th anniversary. Many likely recognize him from ads and signs over the years but many don't know how he got his start or how his campaign has ...

Portage resident Linda Squillario sits with her 4-year-old nephew, Blake Cieslo, Thursday morning at the Portage Area Public Library where Smokey Bear celebrated his 80th birthday with children.

That means that even in the dead of winter, in the self-proclaimed “Icebox of the Nation,” Smokey will remain shirtless. The 26-foot-tall Smokey Bear statue in International Falls, Minnesota, will no ...