Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...

ORLANDO, Fla. — Perhaps Smokey the Bear can add a new slogan to his repertoire: Only HE can help prevent forest sign thefts. That is a bit of a stretch. But this is, um, fur real: a person dressed in ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...