Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from ...

One of America’s best-known — and most beloved — bears, after teddy, that is, is set to appear at the National Cherry Festival in Traverse City this week as the marshal of the Cherry Royale Parade on ...