Step aside Smokey Bear. There’s a new mascot for fire safety in town. Since 1944, Smokey Bear has been a reminder that “only you can prevent wildfires.” Clad in blue jeans and a ranger hat, Smokey has ...
The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...
CAPITAN, N.M. — There will be 75 candles on his birthday cake and Smokey Bear still hopes none of them start a forest fire. The icon of the longest-running public service campaign in the U.S. is being ...
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