EL PASO, Texas (KTSM) — Smokey Bear, the U.S. Forest Service’s long-standing fire-prevention symbol, turns 80 years old this year. And to celebrate, the Smokey Bear Historical Park in Capitan, New ...

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S.

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

The U.S. Forest Service is installing an animatronic Smokey Bear in the lobby of its headquarters building, a $55,000 Disney-like creation designed to greet visitors. Smokey's push for a Washington ...