A new fuel from Shell has been developed specifically for ADUO-permitted updates to Ferrari's internal combustion engine ...

This video brings the term “street racing” to a whole new level. We had told you about this commercial while it was being filmed in the beginning of February, but now we have the final product to ...

In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

Race teams in Formula 1, NASCAR, and IndyCar will all be looking for an edge this weekend as they compete across North America but the secret elements that make them go faster are likely hiding deep ...

How do you convince consumers of the superiority of Shell's premium fuel over its competitors when marketing around its performance benefits fails to resonate with your audience? That was the ...

Ferrari unveiled its 2026 F1 livery on Friday 23 January. "We will finish the assembly of the car the day before the launch, the launch will be January 23, which means we will finish the car on the ...