SharkNinja introduces 25 different household products annually in multiple categories — from too-cool-for-school kitchen tools and appliances to beauty.

Forbes contributors publish independent expert analyses and insights. Dave Knox is a writer focused on startups, tech, innovation, and CPG. Ever wondered how a company goes from a single steam mop to ...

Marketers at SharkNinja set out a few years ago to find a product to help analyze and manage online web reviews, from the company's own website to social media as well as Amazon, Kohl's, Target, and ...