The scrunchie is everywhere. And although its acceptance in pop culture and fashion has ebbed and flowed since its invention in 1986, the scrunchie has refused to go away. It's been hailed by some as ...

Add Yahoo as a preferred source to see more of our stories on Google. Poufy sleeves. Mom jeans. Fanny packs. It feels like we’ve been living in a time capsule over the past few years, with the trends ...

ANN ARBOR, MI — What started as a class project between four friends at the University of Michigan has turned into a full-fledged business and TikTok viral sensation. Justine Abbo, Heather Gaynor, ...

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We may receive a portion of sales if you purchase a product through a link in this article. Scrunchies have not always been cool; I'll give you that. But trust me, the modern take on scrunchies has ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. We say it every few years but this time we really mean it: scrunchies ...

The ubiquitous scrunchie has a special place in fashion history. Its creator, Rommy Hunt Revson, died at 78 on Sept. 7. The fictional fashion icon Carrie Bradshaw once made this declaration about a ...