Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...

Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut. The banner ad found ...

SK-II is winding back the clock in more ways than one. On August 19, the Japanese cosmetics brand best known for its anti-aging formula recruited four long-time ambassadors to remake their first ...

For the Japanese consumer, purchasing SK-II, the luxury skin-care line believed to make you look younger, is an event. At $100 for 2.5 ounces, it is also an investment in the high stakes world of ...

You’ve heard of how SK-II harnessed the healing power of yeast in the form of the brand’s bestselling Pitera essence. And how can we possibly miss our favourite celebrities across the globe, such as ...

The Christmas countdown begins today at SK-II, with the launch of the HyperFestive Limited Edition Pitera Essence, whose bottles are dressed in neon red or green. SK-II encourages women to be ...

After giving birth to her first child last year with husband Adam Levine, Behati Prinsloo is continuing her return to modeling in a big way. In fact, she’s landed her first major beauty camapign as ...

Skin's changing condition throughout the day has been studied by SK-II, who recently revealed the result of its breakthrough research on the occasion of World Pitera Day. For over six weeks, the ...

Procter & Gamble-owned skincare brand SK-II premiered "Bare Skin Chat," a YouTube series starring comedian and "The Late Late Show" host James Corden and actress Chloë Grace Moretz, according to a ...

In China, an unmarried woman over the age 27 is deemed 'sheng nu' or a leftover woman. And in 2016, P&G skincare brand SK-II aimed to defy the term by creating ‘Marriage Market Takeover’, a campaign ...

Shanghai - US consumer products giant Procter and Gamble has pulled its popular SK-II line of beauty products off the shelf in China, sparking violence at the company's Shanghai office. Disgruntled ...