Gwyneth Paltrow appeared in a viral ad for Astronomer, a tech company. Astronomer had earlier gone viral after its CEO and head of HR were filmed at a Coldplay concert. Ryan Reynolds' company Maximum ...

Ryan Reynolds and Matthew Lillard recently took to social media for a hilarious response to criticisms director Quentin ...

Maximum Effort is not just a clever name—it has been the pulse of Ryan Reynolds’s second act. What started with self-aware ad stunts turned into full-blown brand magic, from Aviation Gin to Mint ...

Following Quentin Tarantino’s disparaging comment about Matthew Lillard, Deadpool star Ryan Reynolds supported the actor with ...

Channing Tatum is looking back fondly on his trip to Wales with Ryan Reynolds. "Caffeine and dancing aside, that trip to Wrexham was something I’ll never forget. What Ryan Reynolds @vancityreynolds ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to "Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...