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By hyper-focusing on ROAS rather than ROI, a marketer assumes all of its conversions are the result of paid media, which isn’t the case.

Healthcare executives need to determine whether investments impact cost, quality and time, says Patti Phillips, cofounder of ROI Institute.

Microsoft shares are in a 15% drawdown amid AI worries and market selloff. Click here to find out why MSFT stock is a Strong ...