FiercePharma

Otsuka and Lundbeck revive Rexulti mask campaign as U.S. uptake soars

Masking depression is never a good idea. Otsuka and Lundbeck are back on the air to make that case with a new TV ad for antipsychotic Rexulti that features people with depression using handheld masks ...
FiercePharma

AbbVie's Skyrizi regains top pharma TV ad spender title in May, but Rexulti's a close 2nd

AbbVie is once again the top spender on pharma TV ads, narrowly beating April's winner, Rexulti. That’s according to the latest data from real-time TV ad trackers at iSpot.TV, who crunched May’s ...
BioWorld

Benefits of doubt: Rexulti from Otsuka/Lundbeck wins adcom thumbs-up, with nod to risk, in AD agitation

As expected, the serotonin-dopamine modulator Rexulti (brexpiprazole) from Otsuka Pharmaceutical Co. Ltd. and H. Lundbeck A/S for agitation in Alzheimer’s disease (AD) dementia, found favor April 14 ...
BioWorld

Taking inventory of CMAI, adcom briefing docs add up to favor Otsuka/Lundbeck’s Rexulti in AD agitation

Briefing documents suggest smooth sailing for Rexulti (brexpiprazole) at the meeting to deliberate an application to expand the label of the compound from Otsuka Pharmaceutical Co. Ltd. and Lundbeck A ...