When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

We're sure you're by now well aware that musty, dusty cases of 1960s and 1970s Hot Wheels moldering away in the attic may—or may not—have some treasure contained within. No, we don't mean treasure of ...

You can buy most Hot Wheels cars for about a dollar at Target, Wal-Mart or pretty much any local drugstore. But for Bruce Pascal, a nearly lifelong obsession with the tiny cars has turned into a ...

As many investors begin to realize the power alternative investments have for portfolio diversification and risk management, the collectibles market is expected to display steady growth. One popular ...

When a habit begins to cost money, it's called a hobby. If you're going to be serious about collecting Hot Wheels cars, you'll end up spending thousands if not tens of thousands of dollars to get to a ...

Some of the most sought-after Hot Wheels die-cast models out there are valued at eye-watering sums, and this Volkswagen ‘Beach Bomb’ prototype is one of them. A true tiny unicorn on four wheels, the 1 ...