Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

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In January, Puma SE launched a grassroots marketing campaign to turbocharge its return to the sport of running. The 77-year-old German shoemaker put out a call on social media for people signed up to ...

Say what you want about Puma, the Big Cat may have been late to the super shoe party, but it's been playing catch up – fast. Its innovation team aren't afraid to take risks, either. Case in point: the ...

What happens when you ignore all the rules and make the most radical, performance-enhancing super shoe possible? You get the Puma Fast-RB (‘rule breaking’) Nitro Elite – an unashamed, ...

As Summer is winding down and back-to-school is around the corner, PUMA has launched two new iterations of their popular NITRO running shoe to support the changing seasons. As athletes began to tailor ...

Back in July, Salehe Bembury teased an imminent PUMA partnership in an ambiguous Instagram post in which he holds a “TOP SECRET PUMA IDEAS” folder in front of a PUMA-logoed plane. A few weeks later, ...

Sneakerheads have earned a reputation for hyping up unreleased shoes. However, long-distance runners take it to new levels when a new marathon shoe is introduced. Earlier this spring, PUMA launched ...