Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

The M&S Dine In for £10 promotion took the trophy in the Promotional Marketing category. M&S has since extended the promotion to run twice monthly and adapted it for special occasions and seasonal ...

I had the misfortune to get involved with a sales person yesterday while trying valiantly to complete a project before the deadline. I wasn't able to convince him that I was busy and I didn't want to ...

The Association of Promotion Marketing Agencies Worldwide has made a call for entries to the 2001 Promotion Marketing Awards of Asia. Submissions are due by July 2. To be eligible, campaigns must have ...

Asos has reported a 15% drop in sales during the three months to 3 September despite saying it has made “progress” towards solving some endemic issues that have been dragging its results down. CEO ...