Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

In the retail industry, the primary objectives remain the same for the majority of brands: offer an inviting assortment of goods or services paired with a compelling pricing strategy to your target ...

Want to make a woman feel uncomfortable? Just ask about her strengths. It's no stereotype: Studies show that women are notoriously bad at promoting themselves. One study, from employee search firm ISR ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

Dublin, March 07, 2024 (GLOBE NEWSWIRE) -- The "Co-promotion and Co-marketing in Pharmaceuticals and Biotechnology 2016-2024" report has been added to ResearchAndMarkets.com's offering. Co-promotion ...