A common way to answer the question, "Where do we stand on this project?" is to provide a percent completed answer. A short answer is usually the best way to answer this type of question, but a ...

The Interactive Advertising Bureau (IAB) this morning unveiled a new media audience-measurement initiative focusing on the role artificial intelligence (AI) can play in advancing the state of the art.

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

CoreUs today announced updates to Measure, its mobile-first project management and collaboration tool designed specifically for builders, contractors, and field teams. Developed to address the ...

In the world of IT, ROI is king. But should it be? How many approved IT projects have you seen with projected returns that -- in spite of the vetted calculations -- you just didn't believe? And how ...