According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...

The premise of positive affirmations is self-affirmation theory, which states that when people are faced with threatening events or information, they can maintain their integrity and weaken negative ...

Whether you’re feeling proud of yourself after a major accomplishment or feeling down on yourself after a day when you can’t seem to get it right, the way you talk to yourself matters. That’s the idea ...