Marketing to doctors has also been under attack, from both inside and outside the industry. For example, Jerome Kassirer, a former editor of the New England Journal of Medicine, wants to see a stop to ...

Many Americans support prohibiting commercials for prescription drugs on television. But enacting that ban could be ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in other developed countries pay for the exact same brand-name medications.

For example, a recent Prosper Insights & Analytics ... Learning about the use of real-world data (RWD) for pharmaceutical marketing and how that can help both the industry and the patients has ...