Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

Dupixent is back on top as the pharma brand that took home the most TV impressions in May, according to data released by iSpot.tv on Thursday morning. Regeneron and Sanofi’s eczema and asthma ...

There’s a big regulatory shift under consideration in Washington. Possible side effects could be lethal for cable TV. On Tuesday, Bloomberg reported that the White House is considering policies that ...

President Donald Trump signed a memorandum Tuesday directing the Food and Drug Administration (FDA) to crack down on deceptive pharmaceutical ads on television and social media. The FDA will ...

Ahead of the upfront market, one major issue that seemingly has quieted down is pharmaceutical advertising. Still, things could change once the TV season gets going. Heading into the market, there was ...

Wegovy, Farxiga, Vraylar ... the stream of drug ads on TV has gotten so pervasive that they’re bringing together an unlikely pair of politicians to take them on. Independent Vermont Sen. Bernie ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad ...

TV networks are bracing for possible new rules and laws with regard to healthcare/pharmaceutical TV advertising. But there might be more to come. Estimates from Emarketer say pharma TV advertising ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is still on table - banning pharmaceutical ads. Kennedy has been a longtime ...

The decline of linear TV, the stickiness of AI and the battle against misinformation are all on the menu for 2026.