We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be next?

In the not too distant past, pharma lagged behind consumer advertising’s ability to churn out cutting-edge creativity. Weighed down by the regulatory, safety and compliance aspects that are par for ...

For aura enthusiasts, puppy fanatics and pharma marketing gurus alike, the inaugural Fierce Pharma Week looked pretty sweet. Through the translucent walls of the press lounge at Philadelphia’s ...

Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of the population, the increased prevalence of chronic disease and the growing ...

Sana Shaikh has taken over as the Head of Marketing at Sun Pharma, marking a significant move in her professional journey.

Katie Swicegood Fulp is a bit of a late arrival to the world of pharma marketing. Her health-focused career started three years ago, with a role as a multichannel marketing manager at GSK. But that ...

Doximity is experiencing strong user engagement growth, driven by demand from medical prescribers and pharmaceutical marketers. Pharma marketing, Doximity's largest opportunity, is fueling sustained ...

Morning Hubsters. John R Fischer here with the US Wire from the New York newsroom. Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of ...

In the midst of mounting political scrutiny and regulatory ambiguity, pharmaceutical marketers are navigating one of the most uncertain environments in recent memory. The MAHA (Make America Healthy ...

Pharmaceutical marketing is undergoing a hard reset. Tougher transparency rules, louder scrutiny of D2C ads, and political pressure on GLP-1s, telehealth, and drug pricing are all hitting at once. The ...

For pharmaceutical marketers, the pharmacy relationship is as powerful as it is underutilised. Rather than focusing outreach ...