As marketers face increased pressure to capture attention, keep costs in line and prove outcomes in a rapidly evolving industry, “Performance TV” has become the leading beneficiary for advertising ...

Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, ...

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing ...

tvScientific, the most sophisticated advertising platform for Performance TV, today released its 2026 State of Performance TV Report, revealing that it has become the number one channel for ...

PASADENA, Calif.—A new report from tvScientific finds performance TV is the No. 1 channel for marketers’ ad investment, accounting for 24% of total media spending and tied with social media as the ...

It’s being billed by a Los Angeles-based TV software maker as “a major software update” that gives advertisers some of the most advanced tools in what’s called “Performance TV,” just in time for the ...

Performance-focused TV deals are still on the rise, and the number of brands that plan to increase budgets has more than doubled compared to a year ago. A survey from tvScientific, a connected TV (CTV ...

LOS ANGELES--(BUSINESS WIRE)--MNTN, the hardest working software in TV and a trailblazer in Performance TV advertising, is proud to announce the addition of Jay Stevens as GM of International. Stevens ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself isn’t really about poker, it certainly brought the game to the front of our cultural ...