Certainly, marketing spending is not an “investment” in the usual sense of the word. There is usually no tangible asset and often not even a predictable or quantifiable result to show for marketing ...

A panel discussion is a formal, moderated discussion between selected speakers on a specific topic, in front of an audience. A successful panel discussion will follow a set agenda, specifically a set ...

The Bottom LineQuestion: Why is it so difficult for many professionals to lead a panel discussion? Adubato: Most people lack moderating skills. It s not their fault. They haven t been trained. As a ...

Agency professionals must stay informed about the latest trends and industry insights to excel in the fast-paced and ever-evolving world of marketing and advertising. While attending panel discussions ...

The second edition of the e4m RetailEX Conference, set to take place on April 15 in Mumbai, promises a power-packed agenda, bringing together some of the most influential voices from the retail ...

A brand doesn't have to spend an exorbitant amount of marketing dollars to win the marketing game. That was the prime takeaway from a panel discussion "Marketing with Limited Resources," on March 31 ...