You may be looking for a healthy alternative to conventional makeup, an alternative that uses organic ingredients, but you may ask yourself, why is organic makeup better? Organic is a common term ...

There’s been a ton of buzz about organic makeup over the past few years, but the question still remains: How good is it really for you? With the help of our experts, we get to the bottom of things.

If you're trying to transition to a natural makeup routine (hi, clean beauty convert over here), I highly recommend starting with a natural foundation. Here's my thought process: Foundation covers ...

“There was nothing ‘natural’ that we enjoyed using, but continuing to use chemical-laden conventional brands became unacceptable,” Krysia Boinis, a founder of Vapour Organic Beauty told Observer. She ...

The point of natural makeup look is to look like you’re not wearing any — that you always happen to look this great. So avoid overdoing it; instead, exercise restraint. Before you even start putting ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Clean beauty is a trend that needs no introduction, but we suspect (and ...

DETROIT — Empty lip balm tubes stand in rows, waiting to be filled with the still-hot beeswax-castor oil-vitamin E concoction. A foot away, perfectly white eye cream is squirted into tubes using an ...

Makeup options are pretty much infinite. Just think about foundation for a moment: There are multiple types of shades, textures and consistencies to choose from, like liquid, powder, mineral powder or ...