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We tried Olaplex’s first curl shampoo and conditioner on 3 hair textures

The brand’s new washday duo claims to define curls and reduce frizz—so we put it to the test.

I Tried Olaplex’s Curly No 4. And No 5. Shampoo And Conditioner On My Type 4 Hair: Here’s What Happened

Treating damaged curly hair is rarely straightforward; many bond-building formulas rely on strengthening mechanisms that can ...
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Olaplex Launched Its First Clarifying Shampoo: A Hairstylist Explains Why We All Need It in Our Routine

This Frizz-Reducing, Humidity-Proofing Spray Is a Game-Changer for Hair and It Has 39,600+ 5-Star Reviews E!: What is a clarifying shampoo? CB: A clarifying shampoo is typically used when you need to ...