How college and high school athletes can monetize their NIL Greg Daugherty has worked 25+ years as an editor and writer for major publications and websites. He is also the author of two books. David ...

It's no secret that college athletics has entered a new economic era, one that the NCAA no longer fully controls, and one that state governments are now forced to navigate in real time. That was ...

A landmark eligibility overhaul aims to simplify college sports. For athletes, the financial stakes couldn't be higher.

As the NIL turns 5 years old, The Dallas Morning News begins a series on the complex, nebulous high school NIL landscape.

US senators recently introduced the bipartisan Protect College Sports Act of 2026, a sweeping proposal that would establish a federal framework for college athletics and address longstanding ...

Olivia Dunne is widely considered one of the most famous gymnasts since the advent of the much-heralded NIL era in 2021. The 23-year-old capitalized on the Name, Image, and Likeness (NIL) policy as a ...

The 19-year-old golfer has endorsement deals with TaylorMade, Accelerator Active Energy and Leaf Trading Cards.

For decades, National Collegiate Athletic Association rules prohibited student-athletes from earning income connected to their athletic reputation, even as universities, conferences and media ...

The Protect College Sports Act is a bipartisan bill that seeks to provide guardrails for college sports, but it fails to ...

MATTAWAN, MI — It pays to be one step ahead of the game. Quite literally. Kaden Jominy did just that, making history by ...

Since as early as the 1920s, companies have been using professional athletes as brand representatives. Babe Ruth, the baseball player that defined more than two decades of sports in America, endorsed ...