Five years ago, the nation was introduced to a three-letter acronym that forever altered the landscape of college athletics.
Will the NCAA's 5-for-5 rule solve college football's NIL issues? Texas A&M could benefit, but hidden challenges remain.
Killing the transfer market won’t end NIL excess — it just moves the money to high school players with zero track record.
The NCAA spent decades making sure student-athletes weren't allowed to make a single penny off of their name, image, and likeness, but that changed in the ...
The new agency in charge of regulating name, image and likeness deals in college sports sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives ...
Ahead of one of the most anticipated congressional events in college sports history Thursday, many within the industry are ...
For the next decade, the University of Tennessee's official apparel provider will be Adidas, and the brand is already working ...
As athletes navigate the complicated NIL landscape, agents are in high demand. But some are getting too greedy, says the ...
The College Sports Commission reversed course, moving to allow deals for two Georgia athletes after an initial denial. An arbitrator agreed.
The recent growth of NIL opportunities has been a major incentive for players to stay in college longer and work on their game before pursuing an NBA career. The trend is also providing benefits for ...