Following a process involving internal and external stakeholders, Epiroc Rock Drilling Tools has a new naming structure with a straightforward formula: Epiroc + product line signifier + size.

Can you imagine a world where Apple had never started the trend of throwing lowercase letters in front of other words? What if there were no iMac or iPod? That’s the kind of world I’d like to live in, ...

Audi is changing its naming structure again. The automaker had initially dropped engine displacement badges in favor of arbitrary numbers. More recently, it changed its alphanumeric nomenclature to ...

Audi will simplify its naming system by dropping the numbers associated with a given powertrain’s output, according to a recent report. The decision comes as the brand plans to streamline the number ...