As public relations professionals navigate an increasingly complex media landscape while preparing for upcoming budget cycles ...

Even with the rise of AI, traditional metrics still drive reporting. However, only half of PR pros trust impressions as an accurate reflection of success, despite almost 80% using them. Confidence in ...

A third of journalists are creator journalists, independently publishing news, commentary or other content outside of a traditional media organization, according to a Muck Rack study published Tuesday ...

The findings, from Muck Rack’s State of PR Measurement 2025 report , explored whether the industry felt AI could solve its ...

Muck Rack, the leading public relations software powered by intuitive technology, has released its first State of Creator Journalism Report, a focused analysis ...

For any journalist who has ever googled their name, or for anyone else who has ever googled a journalist’s name, there is a good chance that one of the top hits will be for Muck Rack, a database that ...

Of those surveyed, 34% independently publish news, commentary or other content under their own name outside of a traditional media organization. Moreover, 50% have been doing so for more than five ...