Alamo Drafthouse released a new promotional video reaffirming its commitment to showing no ads before a movie begins and not ...

Shane is a Movie Features Writer for Collider. He developed a strong passion for film and writing at an early age, and went on to study Writing, Communication, and Political Science at Siena College.

Starting Tuesday, AMC Theatres will begin showing more ads before movies as a new deal takes effect. The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ...

Photo by charamelody via Flickr/CC. Researchers in Germany say eating popcorn at the movie theater can reduce the effectiveness of advertising that comes on before the movie. The study was published ...

AMC Theaters will begin showing more ads before movies on Tuesday. This is being done because of a deal between AMC Entertainment and National CineMedia. The preshow material, which includes trailers ...

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.