This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

The "Thank You for 100 Years of Modelo" campaign is bringing heartfelt expressions of gratitude to the communities that built the brand through multiple activations across markets where Modelo has ...

The UFC will have a new official beer and malt beverage in 2018. On Monday, the mixed martial arts promotion announced Modelo Especial would replace Bud Light next year. The move will bring an end to ...

Michelob Ultra is now the best-selling beer in the United States, overtaking Modelo after years of market dominance once held by Bud Light. Industry tracker Circana reports Michelob outsold Modelo ...

Michelob Ultra has become the most popular beer in the U.S. in a shift apparently caused by ICE. The Anheuser-Busch brand, first introduced in 2002 as a low-carb version of Michelob, outsold Modelo ...

Ogilvy & Mather Chicago is popping beer caps after being named to head up advertising for Corona Light and Modelo Especial beginning in January. Corona Light and Modelo Especial are part of the ...