For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

Add Yahoo as a preferred source to see more of our stories on Google. Among potted succulents and a thicket of spiky trees, Sylvan Dayspring planted a “Yes on Measure A-24” sign in her Morro Bay front ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

The Department of Health and Human Services (HHS) has launched a web-based tool that makes it easier to find detailed U.S. healthcare industry data. The Health System Measurement Project "will allow ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

IAB Australia has launched a new ‘Future of Measurement’ initiative that will focus on strengthening how advertising opportunities and outcomes are assessed. IAB Australia has commenced work on a ...

A new joint interest research project aims to improve production measurements from deepwater fields. The Letton-Hall Group, Houston, received a contract from the nonprofit Research Partnership to ...

An El Dorado County judge ruled in favor of upholding the ballot measure that, if passed in November’s election, would prohibit South Lake Tahoe City Council from approving or supporting the proposed ...