Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion. It’s the biggest deal in Adobe’s history. And the cloud technology giant may be shelling out so much ...

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

Some of our most successful "danger zone" warnings have been on overvalued cloud software companies, i.e. Demandware (DWRE) and Splunk (SPLK). This week we’ve identified another highflying cloud ...

Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

It's been a bruising twelve months for many mid-sized public software companies as investors retreat fast growing, but money losing tech stocks and take safety in large caps. Vista Equity Partners, a ...

Marketo, Inc. (NASDAQ: MKTO) revealed that it reached a definitive deal to be acquired by Vista Equity Partners for $35.25 a share, representing 64 percent premium to the unaffected price as of May 9.

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...