Everyone in the B2B marketing space has heard it by now, as it’s the quote that launched a thousand venture money pitch decks… “By 2017 the CMO will spend more on technology than the CIO.” Marketing ...

Your marketing technology stack is a critical part of your infrastructure. It enables you to acquire and retain customers while providing your teams with the tools ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Modern brands expect personalization, data, and enterprise-grade delivery that fragile stacks can’t provide. But are agencies ...

Artificial intelligence (AI) may bring to mind sci-fi images of earth-dominating robots, but it’s a term that’s set to shape the future of B2B marketing. Surprising? Consider this: AI may already be ...

Senior leaders have a problem all too familiar to anyone surprised by the amount of subscriptions taking up space on their credit card statements: Many companies have racked up agreements with ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions.

As convoluted as the DX space has been since its origins, the past two years have been unique thanks to generative AI. In the past decade, everything has changed in the technology marketing arena, and ...