Meme marketing might not be for everyone, but for some target audiences, it might just do the trick. In a world of ad blockers and fake news, customers are increasingly wary of direct advertising ...

Today’s teens are uniquely equipped to tune out ads. For a while, Instagram influencers seemed like the perfect solution, but the sponsored influencer posts that flooded social media lacked ...

SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The ...

Nobody thought it was possible but last weekend, Universal’s “Cocaine Bear” nearly gobbled up “Ant-Man” at the box office. Much of that success can be linked to its ingenious meme-driven marketing ...

Memes have become a go-to marketing tool for brands aiming to connect through humor, relatability, and cultural trends. By reflecting shared experiences and tapping into internet culture, companies ...

The marketing industry went through numerous challenges in the past decade, as journalism, technology and different social ideologies influenced customers. Today, social media is the main ...

If a picture is worth a thousand words, that makes a meme worth about 50 tweets. It’s therefore no surprise that so many companies are interested in leveraging memes in marketing. But as with all ...

If you know who the “most interesting man in the world” is or can picture an image of “The Success Kid” as soon as you hear him mentioned, then you will see the potential for using memes as a ...