Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new market segmentation study on the beverage industry.

V-cube ( ($JP:3681) ) has shared an update. V-cube, Inc. is addressing the recent revisions by the Tokyo Stock Exchange regarding market segment ...

AM Best has revised its outlook on the U.S. health insurance segment to negative from stable due to increased utilization and higher medical costs across the industry and other significant segment ...

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