A film can have a big star, a visionary director, cutting-edge special effects, and a wildly fresh concept, but at the end of the day what it really takes to get butts in seats is a knockout trailer.

When a game developer wants to share their new product with the world, a trailer becomes one of the most important parts of the marketing process. A trailer can be shown at gaming events and showcases ...

“There are two things about how your trailer sits in the showcase that are impossible to determine before the showcase happens — what game is running immediately before yours, and how people react to ...