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A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday. The network said Friday that 34.3 million viewers tuned in to coverage of the 99th ...

The 2025 Macy’s Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded ...

The 99th Macy’s Thanksgiving Day Parade will return to its usual 2.5-mile route for the annual holiday tradition in New York City. The annual event is back with a star-studded lineup of 34 balloons, ...

The Macy’s Thanksgiving Day Parade continues to prove its status as an essential American tradition, marching its way to a new all-time viewership record in 2025. The beloved holiday kickoff event ...

NEW YORK (AP) — The Macy’s Thanksgiving Day Parade brought balloons depicting Buzz Lightyear and Pac-Man to the New York City skies on Thursday, as floats featuring Labubu and Lego graced the streets.

As Black Friday kicks off the holiday shopping season, scammers are ramping up efforts to steal personal and financial information.

The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...