NEW YORK (WPIX) — The 99th rendition of the Macy’s Thanksgiving Day Parade is about to hit the streets of New York City. It was originally known as the Macy’s Christmas Parade as an effort to give ...

The 2025 Macy’s Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded ...

A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday. The network said Friday that 34.3 million viewers tuned in to coverage of the 99th ...

West Aurora High School Marching Band members Asher and Emily Lesniak had plenty to smile about after performing as part of the Macy’s Great American Marching Band in the 99th annual Macy’s ...

Macy’s is known for being behind two of the most iconic holiday shows in the United States annually: The first is the Fourth of July fireworks show, and the second is the Thanksgiving Day parade, ...

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event. It seemed as if there was a brand-marketing moment ...

Macy's is marching towards a milestone! With the 99th Macy's Thanksgiving Day Parade in the books, the countdown is now on for the centennial celebration. The iconic tradition, which began in 1924, ...

The Dora the Explorer balloon moves through Times Square during the Macy's Thanksgiving Day parade Thursday, Nov. 23, 2006 in New York. Officials waited until right before the 9 a.m. start to decide ...